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Upload → Analyze → Optimize in Minutes, not Hours

Build manual and auto campaigns, process large keyword sets, and export clean bulk files. Apply thousands of bid changes in seconds.

Launch the tools Explore each tool
  • Create and upload thousands of campaigns in minutes
  • Handle 10k+ keywords with instant processing
  • Apply thousands of bid changes in seconds
  • Local processing. Your data stays private
Why SimpleAds

Proven ad structure. Built for speed.

Match-type separation for control, clean naming for reporting, auto-target splits for harvesting, disciplined negatives, and weekly bid loops based on performance.

Free
no charge
10k+
keywords handled smoothly
1 click
clean XLSX export
Minutes
from upload to bulk file

Consistent naming

[Base] [Match] [SKU] [#]

Brand - [Match] - [SKU] - [#]

Predictable structure

Drag tokens into place for tidy reporting and easy automation.

Match-type control

Spin Exact, Phrase, and Broad together or separately with independent bids.

Placement tuning

Top of Search, Product Pages, and Rest of Search adjustments included.

The tools

A focused tool for every job.

Use any module on its own, or chain them for a full launch and optimization loop.

1) Prosetup Combinator

Free • Unlimited

Generate clean keyword combinations from multiple groups with instant de-duplication, case transforms, and easy chunking.

  • Handles 10k+ lines with fast client-side performance.
  • Auto-trim spaces, remove duplicates, and collapse multi-spaces.
  • One-click copy or download to CSV/XLSX for import.
Group 1
apple, orange
Group 2
slicer, cutter
1,024
combinations
1
Paste lists by intent: modifiers, core terms, attributes.
2
Pick casing, separators, and max length per term.
3
Chunk into groups for neat campaign sizing.
Defaults that work Start broad, collect winners in search terms, then promote into Exact. Keep weak modifiers negative from day one.

2) Manual Campaign Uploader

Free • Export-ready XLSX

Create structured manual campaigns across Exact, Phrase, and Broad with bidding strategies and placements.

  • Campaign name builder with tokens: [Base] [Match] [Keyword] [SKU] [Bid] [#].
  • Per-match bids and strategy (Down only, Up and down, Fixed).
  • Built-in negatives (Exact and Phrase) and SKU mapping.
Exact Match
Bid: $1.50
ToS PP RoS
Phrase Match
Bid: $1.20
ToS PP RoS
Broad Match
Bid: $0.90
ToS PP RoS
1
Paste SKUs and keywords. Set bids per match type.
2
Toggle placements and set daily budgets.
3
Export. Upload. Go live in minutes.
What to expect Create thousands of campaigns per export • Valid columns & IDs • No reformatting after export.

3) Auto Campaign Uploader

Free • 4 auto targets

Launch auto campaigns with full control over targets: Close, Loose, Substitutes, and Complements. Run together, split by ad group, or as separate campaigns.

  • Independent bids for each auto target type.
  • SKU control per campaign and clean naming tokens.
  • Built-in negative lists to prevent wasted spend.
🎯
Close Match
Bid: $1.80
🔍
Loose Match
Bid: $1.20
🔄
Substitutes
Bid: $1.00
➕
Complements
Bid: $0.90

4 discovery channels active

1
Choose structure: single ad group, split ad groups, or separate campaigns.
2
Set bids per target, placements, and budget.
3
Export and go. Ideal for harvesting new terms.
Tip Use autos for discovery; promote proven queries into Exact with higher bids and add negatives to keep spend focused.

4) Semi-Manual Bulk Optimizer

Free • Change log preview

Import bulk sheets, set ACoS and click rules with percentage caps, preview every change clearly, then export a ready-to-upload file.

  • •ACoS targeting with smart steps and percent caps.
  • •Click-based adjustments for zero-sales terms.
  • •Summary table by campaign and target with reasons.
BEFORE
Campaign A45%$1.50
Campaign B18%$0.80
Campaign C32%$1.20
AFTER (Target: 25% ACoS)
Campaign A-30%$1.05
Campaign B+15%$0.92
Campaign C-12%$1.06
1
Drop your Bulk file. Columns auto-detected.
2
Set targets, for example ACoS 25% and minimum clicks 10.
3
Review log, export, upload.
What to expect Apply thousands of bid edits in seconds • Every change logged • Minimum bid floor $0.02.

5) Manual Optimizer

Free • Spreadsheet-style

Review terms with performance signals, use spreadsheet actions like drag-fill and Shift-fill to set new bids, and log negatives in place.

  • Sticky columns for easy reference (Campaign and Search Term).
  • Keyboard-friendly inputs: set, +$, +%, -$, -%.
  • Bulk fill ranges by dragging or using Shift-click.
  • One-click Neg Exact and Neg Phrase logging.
SAMPLE SPREADSHEET VIEW
Search Term ACoS Clicks New Bid Action
apple slicer 65% 12 +10%
orange cutter pro 12% 45 +10%
fruit knife set 28% 8 +10%

Drag to fill. Type +% or -% or a dollar change.

1
Filter by Needs attention, Opportunities, or ACoS bands.
2
Type new bids or percent changes. Drag to fill ranges.
3
Process changes and export a clean Bulk file.
Faster workflow Review 200+ rows without heavy scrolling • Clear highlights and reasons • Export only changed rows.

6) Search Query Performance Analyzer

Free • Market and Brand view

Upload your SQP CSV. We aggregate by query, calculate share for impressions, clicks, and orders, compare CTR and CVR with the category, and flag wins and gaps.

  • Accurate aggregation by unique search query.
  • Share for impressions, clicks, and orders.
  • CTR and CVR vs category benchmarks.
  • Preset filters for Opportunity and Needs Attention.
📈
High Order Share
5% or more of orders
💡
Opportunity
High volume, low share
👍
Outperform CVR
Your CVR beats category
⚠️
Underperform CTR
Creative check needed
1
Drop your SQP (Brand or ASIN) CSV.
2
Scan the overview: share, CTR, and CVR vs category.
3
Open Opportunity or Needs Attention to act.
Tip Promote high-CTR/CVR queries into Exact and negate them in Broad/Auto to funnel traffic. Fix low CTR with image & title tests.

7) Helium 10 Budget & CPA Planner

Free • Cerebro “Table” export

Turn your Cerebro table into budgets and CPA targets. Filter by rank and volume, estimate cost to rank, and surface the single words that drive volume.

  • Fast filters: competitor rank and search volume.
  • CVR, CPA, and daily or monthly cost estimates.
  • Unique word analysis for Broad and Phrase builds.
  • All three reports in one XLSX.
Filtered Table
Cut noise quickly
Budgets & CPA
Realistic targets
Unique Words
Top drivers by SV
1
Export the Table from Helium 10 Cerebro.
2
Set volume and rank filters plus your CVR baseline.
3
Download one XLSX with all reports.
Working defaults Use budgets to set CPA ceilings for launch; use unique words to anchor Broad & Phrase builds around real volume drivers.

8) Word Sorter & Filter

Free • Research and negatives

Paste large keyword lists, split them into unique words, filter with a click, and research any term in one tap. Great for negatives and quick clustering.

  • Handles 10k+ rows with instant parsing.
  • Click a word to spotlight all matching phrases.
  • One-click research: Amazon search or Google Translate.
  • Export filtered lists for build-outs or negatives.
Output 1,000
apple slicer
plastic apple slicer
orange peeler
Words
Search on Amazon • Quick translate
Phrases 0
Select a word to see matches.
1
Paste your list from a Search Term Report or a tool export.
2
Click words to include or exclude and preview phrases.
3
Export negatives or filtered lists.
Tip Build negatives fast—click words like “free”, “manual”, or “broken”, then export the phrase list. Use Amazon/Translate links to validate terms.

Free

No paywalls • No trials • No ads

Every tool is free, with no limits on usage or exports. Spend your budget on ads, not subscriptions.

  • •Sign in required to use the tools.
  • •No paywall while we iterate on features.
  • •Local processing keeps your data on your device.
Secure
Private
Fast
Use it free
Playbooks

Ship fast. Optimize weekly. Scale what works.

Proven workflows you can apply today. Each step maps to a tool above.

Launch in 5 minutes

  1. Combinator → generate core × modifier keyword sets.
  2. Manual Uploader → create Exact, Phrase, and Broad campaigns.
  3. Auto Uploader → start one discovery campaign per SKU group.
  4. Export XLSX files and upload to Amazon Ads.

7-Day Optimization Loop

  1. Pull Bulk Sheet and Search Term Report from console.
  2. Semi-Manual Optimizer → apply ACoS and click rules.
  3. Manual Optimizer → fine-tune bids and add negatives.
  4. Export only changes, then upload the file.

Promote Winning Terms

  1. Identify high-ROAS, high-CTR queries from search terms.
  2. Add them as Exact using the Manual Uploader with a 10 to 20% bid bump.
  3. Negate the same query in Auto and Broad to funnel traffic.
1,000+
campaigns per export
5,000+
bid changes per session
<1s
to generate thousands of terms
Free
available at no charge
Ready?

Upload → Analyze → Optimize today.

Sign in to use the tools. Exports upload cleanly to Amazon Ads.

Sign in and launch Questions?
FAQ

Common questions answered.

Short answers, straight to the point.

Yes, it is free. Keep your budget for campaigns.
Yes. Sign in is required to use the tools.
Sponsored Products campaigns and bulk files, covering manual keywords, auto targets, and bid or negative management.
The combinator comfortably handles over 10,000 lines. The builders and optimizers are designed for large bulk sheets.
Yes. Headers, operations, and required columns match Amazon specifications, so uploads complete without reformatting.